Benefits of Professional Real Estate Photography

Smart phones have become the great democratizer in creativity, allowing us the ability to capture images at any time. It’s incredible to reflect on how far technology has come.

But the availability of this resource comes at a cost when it comes to marketing – everyone can take pictures, therefore professional quality is what will make you stand out from your competition. Here are some things to keep in mind when preparing for your next listing.

Cellphone Pictures Have Disadvantages

Our devices are simply not built to provide the same image quality as a high end DSLR camera. This means you’re a risk with real estate photographs that are:

• Out of Focus
• Backlit
• Grainy due to subpar low light capabilities
• Unedited with professional level skills and software

Professional Level Camera Gear is Highly Specialized

Think of cellphone cameras like a frozen meal – you pop them in the microwave, and they get the job done. But DSLR cameras are similar to cooking a 5-star meal – many factors come into play. The quality of the ingredients, the cookware, and overall technique by the chef all play a direct role in the outcome. This brings us to our next factor…

Professional Photographers are Experienced and Trained

Like an experienced chef in the kitchen, while we like to think our photographers and videographers make their jobs look easy, shooting indoors comes with a series of challenges. On a typical shoot, they’re carefully considering the lighting, the physical space that they need to navigate, and the composition of each shot, just to name a few. Professional photographers understand lighting depending on the time of day and the direction the property faces, the best lens to use to use, and a tripod so that images are level.

Consistency is Key to Enhancing Your Brand

When you work with the same media company for all of your listings, you’ll bring a sense of attention to detail and visual consistency that potential buyers and sellers will come to know you for. It demonstrates that extra level of effort you’ll go for your clients.

When you’re ready to book your real estate photography in Hamilton, the GTA, and surrounding area feel free to contact us!