In 2019, Alex Coombs founded Northern Spruce Media Inc. with a keen awareness of the pressing demand for top-notch real estate photography and videography. However, her vision extended beyond merely delivering high-caliber work—she aspired to cultivate enduring relationships with clients, many of whom have been by her side since the inception of the venture. Since its inception, Northern Spruce has flourished into a dynamic real estate photography and videography team of 12, with ample prospects for further growth.

While the foundation of our operations still revolves around delivering high-quality content with a personalized touch, we’ve also expanded our services to encompass a comprehensive suite. From agency-level expertise in graphic design, branding services, copywriting, and social media management to our proficiency in real estate photography and videography, along with drone skills, we are dedicated to building brands with a lasting impact.

Alex is committed to instilling the values of top-tier client care throughout her entire team. Within her business, she has implemented a system that consistently prioritizes clients, and her dedication to this cause is exemplified by ‘The Sprucies,’ an event initiated three years ago. This annual gathering is a heartfelt expression of gratitude to clients who have placed their trust in Alex and her team. In an industry where client-centric events are a rarity, ‘The Sprucies’ stand as a unique gesture of appreciation.

The exceptional level of client care is a true reflection of Northern Spruce’s success. With nearly 500 agents, an impressive portfolio of over 2000 shoots in 2024, a remarkable 98% growth fueled by referrals, two thriving offices, and a team of 19 exceptional individuals, Northern Spruce Media continues to set the standard in the industry of real estate photography and videography.