3 Tips to Plan Your Social Media Strategy for 2023

Another year of new trends, TikTok dances and Instagram updates and it’s time to start planning again. What’s your social media going to look like in 2023?

#1 Review What Did Well in 2022 

(Hint check your IG Insights)

In your Instagram and Facebook, Insights check to see which posts performed the best. This could be a reel that got the most views, graphic posts that got a lot of saves and shares, or static images that reached a wider audience than average. After reviewing this content, I think my followers like seeing … (insert your findings here.) Here are some prospective content types from an experienced social media  that would have done well in 2022, and you can bring into 2023.

• Photos/Videos of the founder/owner or the team (keep social media, social and humanize your feed!)
• Reels with trending or popular audio 
• Educational content
• Anything that was intended to engage (think entertainment and behind-the-scenes type content – humans are nosy beings)

#2 Research Some Trends For 2023 

(Hint keep reading for 3)

Start researching trends for two things:

#1 Social Media and Marketing

#2 Your Industry

It’s more important to stay up to date on what your industry is doing than how fast social media trends fly by, especially if you are in a regulated profession. But  brainstorm creative ways to figure out how to combine the marketing trends with some up-and-coming touch points in your industry.

#3 Plan The Whole Year at Once

(Yes, you read that right – now not in detail but if you create yourself a map now; future you will be so thankful!)

A big tip and insight into what we do when planning client content is to take a big-picture look at the whole year and start adding in those key dates. It’s never too early to start planning! For example, if your business does a Black Friday sale every year, don’t wait the week before to plan it, have it marked in your year plan in January so you know to prepare in advance for it. You could prepare however far in advance you’d like even if it was just two weeks. This method just saves you from scrambling at the last minute. Last-minute marketing is not practical, likely results in sub-par content, and negatively impacts your ROI.

We’ve Got Your Instagram Covered

The prospect of running your own Instagram can be daunting, but we’re here to help. We create Instagram strategies with a focus tone establishment, clear messaging, and aesthetic consistency. Contact us today about our social media services!