How to Create Real Estate Videos That Close Deals

In today’s real estate market, video isn’t just a “nice-to-have”—it’s a game-changer. Buyers are searching online first, and video has the power to showcase a property in ways that photos simply can’t. We’ve worked with realtors with years of experience, and we’ve seen firsthand how the right video can take a property from sitting stagnant to sold.

If you’re a real estate agent and hesitant about diving into video marketing, don’t worry. You don’t need to be a tech wizard or spend a fortune. This guide will walk you through the steps to create compelling real estate videos that help close deals.

Why Walkthrough Videos Are Game-Changers

Your blog posts are a goldmine of information that can be leveraged across various social media platforms. Extract key points, statistics, and quotes to create engaging social media posts. Infographics, short video clips, and eye-catching images featuring excerpts from your blog can help drive traffic back to your website.

Buyer Trends Are Moving Online

Did you know that over 70% of buyers watch videos during their home search? It’s no surprise—video gives buyers a feel for the property before they even step foot inside. Especially for busy professionals or out-of-town buyers, video saves time and helps them narrow their options.

Emotional Connection

A great video tells a story. It lets buyers imagine themselves living in the space—cooking in that stunning kitchen or enjoying a quiet evening on the deck. When done right, videos create an emotional connection that photos simply can’t.

Building Trust

Let’s face it: buying a home is one of the biggest decisions most people will make. Videos allow you to showcase your professionalism and personality, building trust with potential buyers. They’re not just buying a house; they’re buying the experience you create.

Step 1: Plan Your Video Like a Pro

Know Your Audience

Are you marketing to first-time buyers, growing families, or retirees? Understanding your audience shapes how you present the property. For example, if you’re targeting families, highlight nearby schools, parks, and play spaces.

Create a Storyboard

Before you start filming, outline what you want to showcase. Focus on the property’s best features: the sunlit living room, the spacious backyard, or the modern kitchen. A simple plan ensures you don’t miss anything important.

Prepare the Property

Treat your video shoot like an open house. Declutter, stage the space, and make sure everything looks its best. Pro tip: pay extra attention to lighting. Open the curtains, turn on lamps, and ensure every room feels bright and inviting.

Step 2: Shoot High-Quality Footage

Invest in Basic Equipment

You don’t need a Hollywood budget, but a few essentials can make a big difference. A good smartphone with a stabilizer can work wonders. If you’re ready to invest a bit more, consider a DSLR camera and a microphone for crisp audio.

Highlight Key Features

Focus on what makes the property special. Does it have a chef’s kitchen? A backyard perfect for entertaining? Capture these areas with steady, well-composed shots. Don’t forget to include wide-angle views to give buyers a sense of space.

Add Context

Buyers aren’t just buying a home; they’re buying into a lifestyle. Include shots of the neighbourhood—nearby cafes, parks, or schools. The footage of parks, trails and schools near the house has helped close lots of deals for families looking to move.

Include a Personal Touch

Appearing in the video can make a big difference. Introduce yourself, share a few highlights about the property, and guide viewers through the home. This personal touch helps build a connection and makes the video feel professional.

Step 3: Polish Your Video in Post-Production

Edit with Care

Editing doesn’t have to be complicated. Tools like iMovie, Adobe Premiere Rush, or Canva make it easy to trim clips, add transitions, and enhance colors. Keep the editing clean and professional—less is often more.

Add Visual Enhancements

Overlay text to highlight key details: “3 bedrooms, 2 baths” or “Recently renovated kitchen.” Adding music can also elevate the video, but choose something subtle that complements the mood.

Keep It Short and Sweet

Aim for 2-3 minutes. While longer walkthroughs can work for certain properties, most buyers prefer concise videos that get straight to the point.

Step 4: Share and Market Your Video

Choose the Right Platforms

• YouTube: A must for SEO and long-form content.
• Instagram and Facebook: Perfect for reaching local buyers with shorter clips.
• Real Estate Websites: Embed your video directly in listings for maximum exposure.

Optimize for SEO

Include relevant keywords in your video’s title and description. For example: “Spacious 4-Bedroom Home in [City Name].” Add tags like “real estate” and “homes for sale.” This makes it easier for buyers to find your video online.

Leverage Social Media

Create engaging posts with a teaser clip or behind-the-scenes shots from the filming process. Encourage viewers to share the video with friends and family.

Use Email Campaigns

Include your video in email newsletters to past and potential clients. A quick subject line like “Take a Tour of This Stunning New Listing!” can boost open rates.

Common Mistakes to Avoid

Poor-Quality Footage

Blurry or shaky footage can make even the nicest property look unappealing. Always use a stabilizer and ensure good lighting.

Overloading with Information

Avoid cramming every detail into the video. Highlight the key features and let the listing description fill in the rest.

Ignoring Mobile Optimization

Most buyers watch videos on their phones. Make sure your video looks great on smaller screens.

Forgetting a Call-to-Action

End your video with a clear call-to-action: “Contact me to schedule a tour!” or “Visit our website for more details.”

Conclusion

Real estate videos are one of the most effective tools in your marketing toolkit. With a bit of planning, basic equipment, and creative storytelling, you can create videos that capture buyers’ attention and close deals. Start small, experiment, and refine your approach as you go. Remember: every great video starts with the first shot. Now, it’s your turn to press record!

Or if all of this seems like way too much for you, luckily our award winning video team can jump in and do it for you! Book with us today.