The Do’s & Don’ts of Real Estate Walkthrough Videos

Walkthrough videos are no longer optional in the world of real estate—they’re essential. As experts in the world of real estate media, we have seen how a well-made video can make all the difference in attracting the right buyers. Whether you’re a seasoned agent or just getting started, these tips will help you create professional, engaging walkthrough videos that sell homes faster.

Why Walkthrough Videos Are Game-Changers

Before diving into the tips, let’s talk about why walkthrough videos matter. Buyers today often begin their search online, and they’re drawn to listings with high-quality visuals. A walkthrough video allows potential buyers to explore a property virtually, saving time for everyone involved and helping you stand out from the competition.

The best compliment we ever received was “That video made me feel like I was already living there.” That’s the kind of emotional connection we’re aiming for.

Plan Ahead

The first step to creating a great video is planning. Think about the flow: how would you naturally walk through the property if you were giving an in-person tour? Start at the entrance, highlight key living spaces, and end with unique features like a backyard or rooftop deck.

Make a checklist of the property’s best features. Is there a stunning kitchen? A cozy reading nook? Make sure you’re prepared to showcase these details.

Stage the Property

A cluttered or poorly lit home won’t shine on video. Before shooting, spend time staging the space:

• Declutter: Remove personal items, extra furniture, and anything that might distract from the home’s features.
• Light It Up: Open curtains and turn on lights to create a bright, welcoming atmosphere. I once had to reshoot an entire video because I forgot to check the lighting—don’t make the same mistake!
• Add Simple Touches: A vase of fresh flowers or a bowl of fruit can make a space feel more inviting.

Get the Right Equipment

You don’t need to break the bank, but a few key tools can elevate your videos:

• A smartphone or camera with HD video capabilities.
• A gimbal or stabilizer to avoid shaky footage.
• A microphone for clear audio if you’re narrating.
• Editing software like iMovie, Adobe Premiere, or user-friendly apps like Canva Video.

Shooting the Video

Use Smooth and Steady Movements

Walkthrough videos should feel seamless. Avoid jerky camera movements by using a stabilizer or tripod. Slowly pan the camera to capture room dimensions, and walk through hallways to give viewers a sense of flow.

Highlight Key Features

Focus on what makes the property special:

• Show off the open floor plan with wide shots.
• Zoom in on unique details, like a custom backsplash or high-end appliances.
• Don’t forget outdoor spaces—a patio, garden, or pool can be a huge selling point.

Avoid Common Pitfalls

• Rushing: Take your time to showcase each area. A rushed video can make the home feel smaller.
• Overcrowding: Don’t cram every detail into the video. Highlight the best features and save the nitty-gritty for the listing description.
• Ignoring Sound: Poor audio can ruin an otherwise great video. If you’re narrating, make sure your voice is clear and there’s no distracting background noise.

Editing the Walkthrough Video

Enhance the Footage

Once you’ve captured the video, it’s time to edit. Brighten and color-correct your footage to make the home look its best. Add smooth transitions between scenes to keep the flow professional.

Add Branding and Contact Details

Make sure your video reflects your brand. Include your logo, name, and contact information either at the start or end of the video. End with a call-to-action like, “Contact me today to schedule a private showing!”

Keep It Short and Sweet

Aim for a video that’s 3 to 5 minutes long. This is enough time to show off the property without losing the viewer’s attention.

Promoting Your Walkthrough Video

Share on the Right Platforms

Upload your video to platforms where buyers are active:

• Social Media: Instagram, Facebook, and YouTube are excellent for video content.
• Real Estate Websites: Add the video to your MLS listing and real estate website.
• Email Campaigns: Include the video in your email newsletters to reach potential buyers and clients.

Optimize for SEO

Use descriptive titles and tags when uploading your video. For example, “Charming 3-Bedroom Home in Downtown Atlanta” is more effective than “New Listing.” Include keywords like the property’s location and standout features.

Engage with Your Audience

Encourage viewers to comment and share the video. Respond to questions promptly, and don’t be afraid to share behind-the-scenes content. People love seeing the human side of real estate.

Measuring Success

Track Performance

Use analytics tools to monitor how your video is performing. Check for metrics like views, shares, and engagement rates. If one video does particularly well, analyze why and replicate that success in future videos.

Gather Feedback

Ask your clients for feedback on your videos. Are they informative? Engaging? Use their input to improve your process. I’ve had clients tell me they loved the background music I used or how I highlighted a specific feature—those details matter.

Final Thoughts

Walkthrough videos are a powerful tool for real estate agents. With a bit of preparation and creativity, you can create videos that not only sell homes but also enhance your reputation as a top-notch realtor. So grab your camera, plan your shots, and start filming—your next sale could be just a click away!