About Us
Get to know the people behind the work.
Our Mission
Six years ago, Alex Coombs founded Northern Spruce Media Inc. with a keen awareness of the pressing demand for top-notch real estate content creation. However, her vision extended beyond merely delivering high-caliber work—she aspired to cultivate enduring relationships with clients, many of whom have been by her side since the inception of the venture.
Since its inception, Northern Spruce has flourished into a dynamic team of 12, with ample prospects for further growth.
While the foundation of our operations still revolves around delivering high-quality content with a personalized touch, we’ve also expanded our services to encompass a comprehensive suite. From agency-level expertise in graphic design, branding services, copywriting, and social media marketing to our proficiency in photography, videography, and drone skills, we are dedicated to building brands with a lasting impact.
Alex is committed to instilling the values of top-tier client care throughout her entire team. Within her business, she has implemented a system that consistently prioritizes clients, and her dedication to this cause is exemplified by ‘The Sprucies,’ an event initiated three years ago. This annual gathering is a heartfelt expression of gratitude to clients who have placed their trust in Alex and her team. In an industry where client-centric events are a rarity, ‘The Sprucies’ stand as a unique gesture of appreciation.
The exceptional level of client care is a true reflection of Northern Spruce’s success. With nearly 500 agents, an impressive portfolio of over 1,800 houses shot in 2023, a remarkable 98% growth fueled by referrals, two thriving offices, and a team of 13 exceptional individuals, Northern Spruce Media continues to set the standard in the industry.
Meet the Team
Alex Coombs
President
As a woman who wears many hats (quite literally – throwback to her hat company, The Crafted Collections) Alex is the visionary behind Northern Spruce Media Inc. With growth at the forefront of her mind, she has expanded the business from a one woman show to the rapidly growing team that it is today. A former Mohawk College professor, she believes in leading and empowering her team through mentorship, and fostering community.
Caitlyn Spero
Lead Photographer
With creative and technical skill in abundance, Caitlyn problem solves even the most challenging of spaces. In addition to shooting properties, she brings a speciality in product and food photography. In her spare time she enjoys spending time with her family and working on passion projects.
Felipe Restrepo
Lead Videographer
His love for photography began when he enrolled in the audiovisual media program with an emphasis on film in Bogotá, Colombia, later enrolling Photography Still and Motion program at Mohawk College. His goal is to create images that over time lead us to remember important times in our lives. In his spare time, he likes to participate in sports of any kind, including soccer, basketball, tennis, and swimming.
Sarah James
Vice President
With over 13 years in graphic design experience, she sculpts evocative brands utilizing visual design and the written word. With a background in the agency world, she provides our clients with clear positioning, brand aesthetics and brand voice that she carries across web, social media, and print realms. When she isn’t designing and wordsmithing, she’s usually hanging with her husky-cross Sage, spending time with her partner, or hitting a SPINCO Hamilton class.
Cam Chen
Video Editor
Jennifer Walker
Photographer
Jozef Duijvestein
Videographer
Saad Khan
Photographer
Noah Moruzi
Photo Editor
Rohit Thakur
Video Editor
Evin Young
Social Media Manager
Manuelita Talero
Office Manager
