Social Media Management

A monthly service to help amplify your brand’s message and grow your business

 

Powerful online presence

With the rapid growth of social media platforms and their impact on communication and marketing, it is essential to have a strategic approach to managing and leveraging these platforms effectively. Social media management services help businesses and individuals navigate the complexities of social media and maximize their online presence.

Social media management services encompass a range of activities and tasks aimed at building, growing, and maintaining a strong and engaging social media presence.

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Content creation

                                     Case Studies

 

Brian Martinson & Biliana Dib

 

@hamiltonrealtors grows by 544% in 90 Days (January 1st - March 31st 2023)

*compared to the previous 90 day period

 

Summary

Who: Brain Martinson and Biliana Dib, Hamilton Real Estate Agents with Royal LePage Macro Realty in Hamilton, Ontario
What: Social Media Overhaul
Where: Instagram
Why: To increase brand awareness, get more clients and increase overall sales
How: A custom strategy and consistent posting plan
Service: Social Media Management and Content Creation - 90-Day Package

Team:
Lisa Kiss, Account Manager and Strategist
Sarah James, Graphic Designer
Alex Coombs, Videographer

The Client: Hamilton Real Estate Agents, Brain martinson and Biliana Dib
Brain and Biliana are a real estate partnership based in Hamilton, Ontario. They have been working together for 5 years and it wasn’t quite showing that they were together on their online and social media presence. We started working on their social media and marketing strategy in December 2022 and 90 days later the results are amazing.

The Social Media Dilemma: Inconsistency doesn’t bare results
Brain and Biliana were trying to solve the inconsistent messaging across their multiple social platforms.

This was a problem for them because not having a branded social media presence was causing confusion for their potential buyers and sellers.

The goals of this 90-day campaign was to create a social media presence that felt real and authentic to Brian and Biliana while still having growth at the forefront.

The NSM Solution: Brand first, strategy second, consistent execution third

  • Step one was establishing them as a partnership across all social media platforms and that meant a brand new Instagram account separate from their individual ones. We created @ hamiltonrealtors on Instagram, changed the Facebook page name and recommended a new website domain name.

 

  • Step Two was starting the strategy and content creation process of the social media management process. Our main goal with the content creation process was to showcase the REAL Brain and Biliana and not create predictable real estate content. This was a big focus for our clients Brian and Biliana - not appearing fake in their content just because it’s social media.

 

  • Step Three was to get the account going with 12 posts every month that have nothing to do with their current listings - those would be posted by Brain and Biliana themselves when they come up with templates that we created for them as well as the branding, guidelines and logos.

 

  • Step Four was to analyze the first month of data and pivot as needed as we continue the monthly management and content creation process.

    Conclusion

    After completing the first 90-day package, Brain and Biliana have continued to work with us on an on-going monthly basis for social media management and add-on content creation. This service continues to help the client make sure they are being consistent on social media and so they can focus on other parts of their business.

    The campaign was a success and we pivot monthly now based on metrics, industry trends and change within the real estate industry.

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Northern Spruce Media Inc.

@northernsprucemedia grows by 222% in 6-months (December 1st - May 31st)

*compared to the previous period

Summary

Who: Northern Spruce Media
What: Social Media Overhaul
Where: Instagram
Why: To increase our followers and create more community online and engagement with current clients
How:  A custom social and pr strategy and consistent posting and outreach plan
Service:  Social Media Management with Content Creation

Team:
Lisa Kiss, Account Manager and Strategist
Sarah James, Graphic Designer
Felipe Restrepo, Videographer
Jenn Walker, Photographer

The Client: Us!
Northern Spruce Media is well us! A media company specializing in real estate marketing but branching out to soon be a marketing agency with much more capacity to handle full content creation projects

The Social Media Dilemma: Keeping up with Brand Growth

  • What were they trying to solve? Growth of following and community and consistency on the feed while maintaining the brand and its evolution 
  • Why was this a problem for them? Wanting to maintain their client base and bread and butter offerings while growing “branching out” in new directions - brand alignment to agency values / media company values
  • What were the goals of the campaign? Growth of 100 followers per month

The NSM Solution: Brand first, strategy second, consistent execution third

  • Step one - establish out branding and core values
  • Step Two -  create a strategy with key content pillars to showcase the team and everything we have to offer
  • Our main goal was to- grow the following and establish ourselves as thought leaders and experts within the industry
  • Step Three - plan out content in advance and schedule a post 5-7 times a week
  • Step Four - watch everything grow and monitor engagement rates - pivot where necessary to keep community at the forefront

    Conclusion

    Overall followers and engagement has increased, with our audience taking a particular interest in our Friday Feature series, as well as Takeover Thursday.

nsm-social

Artemis Counselling

@artemiscounsellors grows by 700% in 90 Days (March 1st - May 31st)

*compared to the previous 90 day period

Summary

Who: The Artemis Counselling Team in Hamilton, Ontario
What: Social Media Overhaul
Where: Instagram
Why: To increase brand awareness, get more clients and increase overall sales
How: A custom strategy and consistent posting plan
Service: Social Media Management and Content Creation - 90-Day Package

Team:
Lisa Kiss, Account Manager and Strategist
Sarah James, Graphic Designer
Cristina Melo, Videographer
Jenn Walker, Photographer

The Client: Artemis Counselling
Artemis Counselling is a therapy practice in Hamilton that also operates virtually. Their goal is to help you build a life that brings authentic joy and meaning.

The Social Media Dilemma:Limited resources and ideas

  • What were they trying to solve? - Limited resources and ideas on how to get their message across online with an underlying goal being to increase their client base
  • Why was this a problem for them? - Brand alignment and their style of therapy translating to social to attract the right clients
  • What were the goals of the campaign? - start posting consistently to build a community and following with the ultimate goal of converting to more clients


    • The NSM Solution: Brand first, strategy second, consistent execution third

    • Step one - establish a brand refresh for social media almost like a facelift to ensure key messaging and value were coming across visually
    • Step Two - strategize a plan for new graphics made and video content to be created
    • Our main goal was to increase the following by posting on a 3-4 times a week schedule
    • Step Three - map out all post in a relevant content calendar with key dates for the business
    • Step Four - execute the plan of posts with a balance of both graphics and video with key content pillars like education, entertainment and promotion being targeted

      • Conclusion

      We hit the goal of 600 followers by the end of the 3 month period and maintained a steady above engagement rate of 3.7%

    artemis-social

    Millworks Creative

     

    *compared to the previous 90 day period (March 1st - May 31st)

    *compared to the previous 90 day period

     

    Summary

    Who: Danielle Rizzo, Owner of Millworks Creative in Dundas, Ontario
    What: Social Media Overhaul
    Where: Instagram
    Why: To increase brand awareness, get more clients and increase overall sales
    How: A custom strategy and consistent posting plan
    Service: Social Media Management and Content Creation - 90-Day Package

    Team:
    Lisa Kiss, Account Manager and Strategist
    Sarah James, Graphic Designer
    Jenn Walker, Photographer

    The Client: Millworks Creative
    Millworks Creative is located in Dundas, ON, steps away from the historic downtown core and neighbouring Hamilton, ON. Our creative district is a unique space, with 23,000 square feet of white washed brick, exposed wood beams, old factory windows, custom murals and more. At Millworks Creative it is important for them to not only create an amazing space but an atmosphere for creatives to express themselves through their work. They have built a community for filmmakers, photographers, musicians, artists, entrepreneurs and innovators. With 8 studio spaces, creative workspace, and props for rent, the creative opportunities are endless.

    The Social Media Dilemma: No time to post

    • What were they trying to solve? - No time to post and did not want to have to worry about feed and reel posting on their business account

     

    • Why was this a problem for them? - With no consistent posting happening the audience wasn’t fully informed of all the services they have to offer and aware of updates at the studios when it comes down to booking

     

    • What were the goals of the campaign? To grow the following, increase bookings and sales along with a larger brand awareness of all services offered at Millworks Creative.

     
    The NSM Solution: Brand first, strategy second, consistent execution third

    • Step 1- review all branding to make sure the new social media look is in line with all fonts, colours and working logos

     

    • Step Two - strategize a plan for new graphics made and reposts from creatives who have used the studios in many different ways
      Our main goal was to increase the following by posting every day that Millworks is open

     

    • Step Three - map out all the posts

     

    • Step Four - execute the plan of posts with a balance of both graphics and reposts and watch the following grow.

     

    Conclusion

    The client has signed on to do another 90-day campaign because of the success of the first one - growth of 400 followers.

    millworks-social-graphic

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