You may be thinking to yourself “there’s a myriad of social media platforms out there, why add another item to my to my task list”? However Instagram is an incredibly powerful platform to get your listings out there – let’s dive into the benefits.
They say a picture is worth a thousand words and Instagram definitely follows this ethos. While there are plenty of brands and e-commerce companies utilizing the platform to sell their products, it’s really about selling a lifestyle – and that’s why it’s ideal for showcasing real estate.
Your Instagram is more than a reflection of your personality, but an extension of it. In this day and age, potential new clients will make up their mind about you from your online presence before they pick up the phone to call you.
Beyond sharing your listings and other educational content, providing a glimpse into your personality makes you relatable. Ultimately, clients want to know they can connect with you when making such a highly personal decision.
A 2018 survey found that 93% of home buyers used online websites when searching for a home and as you can imagine, that has only grown since.
With professionally shot real estate photography and real estate video, Instagram can provide an additional sales funnel for you to sell the property. By extension, it will help improve your rankings on Google.
The prospect of running your own Instagram can be daunting, but we’re here to help. We create Instagram strategies with a focus tone establishment, clear messaging, and aesthetic consistency. Contact us today about our social media services!