There are many different social media platforms to choose from and it can be difficult as an entrepreneur to decide where to share your message. You need to be visible so people can find you but you don’t have to necessarily be everywhere.
The simple answer is: You need to be where your customers are.
If your actual customers or ideal customers (aka your target market) are using a platform, your content strategy should reflect a consistent posting plan so they can see you.
However, it’s not a bad idea to claim profiles on all social media platforms so that no one else can take your company’s name as their handle but strategically post content or pin content as to not ghost the profile – you still want to make it look like you are an active business.
As long as you can remember and keep a digital document somewhere that has all your current social media accounts somewhere so they aren’t forgotten about.
Scroll to see the different platforms to decide what your business needs are:
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