How to Create Your Personal Brand as a Real Estate Agent
Firstly, you might be thinking what is a personal brand and why do I need one? It is a conscious way of building up a reputation in your industry. How do you want to be known in your community? Adding personal brand content to your marketing and social media strategy is an important tool for Real Estate Agents because most people are going to pick an agent based on who they are rather than how many houses they’ve sold over the years. Keep reading for 3 quick tips on how to start adding personal brand content to your strategy.
#1 Find Your Unique Value Proposition
What makes you unique? What is special about your process and how much work you do for your clients? Share what you do on social media about how you go the extra mile for your clients without actually saying what you do. Show it!
#2 Incorporate Lifestyle Content
Lifestyle content can be twofold. Have a shoot with more styled, curated images that show you in your professional element and are more exciting than the classic headshot. PS you can book a lifestyle photoshoot and video shoot with our team to create your lifestyle content and get your personal brand on track. Next, share behind-the-scenes content to your social media that is your day-to-day life! People love to be nosy so share some things that you wouldn’t normally do but are still not TMI moments! Think of quick stories and maybe even some reels of what you do in between showings and all the work you do to prep your listings!
#3 Be Consistent
Now, this doesn’t mean posting a lot but it does mean if two times a week is good for you then stay with that so you can create a rhythm with your followers. The biggest social media hack you can do is post consistently. It works with the algorithm and it establishes a baseline with your audience. Posting and ghosting are not what you want your personal brand to represent.
We’ve Got Instagram Covered for Hamilton Real Estate Agents
The prospect of running your own Instagram can be daunting, but we’re here to help. We create Instagram strategies with a focus tone establishment, clear messaging, and aesthetic consistency. Contact us today about our social media services!
