According to a recent study, 97% of all home buyers use the internet in their search, therefore it’s crucial for you to have the most effective and dynamic digital presence for all of your listings. There are 3 things each one of your listings needs to succeed and sell! Professional Photography, Professional Videography and Proper Social Media Promotion. Let’s dive into each one!
#1 Professional Photography
Having professional photos taken of each of your listings is a must! If the property is not represented well with clear, detailed, high-quality photos no potential buyer will contact you to book a showing after their internet search. At Northern Spruce Media, our photographers understand the sense of urgency to hit the market as quickly as possible and therefore work on a 24-hour or less turnaround time, without compromising on quality. Book Your Next Shoot Here.
#2 Professional Videography
Having horizontal and/or vertical videos for each of your listings helps the listing come to life online for potential buyers. Show off the details of the property in a unique and eye-catching way. At Northern Spruce Media, our videographers understand the sense of urgency to hit the market as quickly as possible and therefore work on a 48-hour or less turnaround time, without compromising on quality. Book Your Next Shoot Here.
#3 Proper Social Media Promotion
Before diving into social media promotion it is important to distinguish that there are two ways you can utilize Instagram and Facebook: Organic and Paid.
Organic: Posting to your feed for no cost – will most likely reach your followers and potentially people who don’t follow you if you have a hashtag strategy and your followers engage with the content (share, comment etc) and it reaches more people who don’t follow you already.
Paid: Posting an ad through Instagram and/or Facebook that costs a fee per day or a flat fee. This is something to consider if you have a budget for it and your organic posts are reaching enough potential buyers. This should be a last resort as there are lots of different ways to reach organically, aka for free!
Once you have decided on your social media strategy of organic or paid or both make sure to share as much information as you can in different parts and formats about your listing.
We’ve Got Instagram Covered for Hamilton Real Estate Agents
The prospect of running your own Instagram can be daunting, but we’re here to help. We create Instagram strategies with a focus tone establishment, clear messaging, and aesthetic consistency. Book Your Free Initial Call/Strategy Session here to get started exploring an investment in your business’s social media strategy.
