Marketing Trends to Try in 2023

Marketing trends every year are changing as society is growing and evolving. Some things fall away and new digital ideas are brought forward. You don’t have to follow all these trends. The most crucial thing in marketing is your unique selling point and what makes your brand different. However, incorporating certain aspects of trends can increase your brand awareness, growth and ultimately revenue. Here are 5 different marketing trends to try in 2023 that will help your business reach more potential customers online!

#1 Live Streaming

There are different ways to experiment with Live Streaming content. You can go live on social media platforms such as Instagram and Facebook and build a connection to your community by providing exclusive content or answering specific questions over a live stream. You can alternatively teach a class or workshop for your industry webinar style using a webinar platform or hopping onto Zoom and recording to send out a replay after. 

#2 Video Content

It’s no question that video content now dominates social media but the question is how will you use it to stand out and be different and unique to your own brand online. Northern Spruce Media specializes in creative content creation. Book a meeting with us to go over how we can elevate your social media presence with high-quality video content.

#3 User-Generated Content

Start a campaign to get your customers and clients talking about your services and products online. Have them take photos and videos and share them on their social media profiles and tag you. Then, if the content meets your brand’s standards, post it to your social media platforms as User Generated Content or UGC for short. There are even ways and campaign opportunities to add this into giveaways for promotions. You can also pay people now a small fee to create their own content for you.

#4 Interactive Content

Calculators, Quizzes, EBooks, Animated Infographics and are just some examples of interactive content you can create in 2023 for your audience of potential customers and paying customers. This is great to experiment with because it makes your content an experience with the hopes of it increasing your engagement overall and when customers engage they have a higher chance of buying. There is also an opportunity here for feedback from your audience as well.

#5 Long-Term Influencer Partnerships

Influencer marketing is here to stay and if you can find an influencer of any size that suits your brand don’t just work with them once, create a long-term partnership with them. Think how the two of us together can grow my brand over the span of a year. Where can I add additional campaigns with the influencer to support my already in-place traditional, digital and paid marketing efforts? 

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