How Many Social Media Platforms Do I Need To Be On?

How Many Social Media Platforms Do I Need to Be On?

There are many different social media platforms to choose from and it can be difficult as an entrepreneur to decide where to share your message. You need to be visible so people can find you but you don’t have to necessarily be everywhere.

The simple answer is: You need to be where your customers are.

If your actual customers or ideal customers (aka your target market) are using a platform, your content strategy should reflect a consistent posting plan so they can see you. 

However, it’s not a bad idea to claim profiles on all social media platforms so that no one else can take your company’s name as their handle but strategically post content or pin content as to not ghost the profile – you still want to make it look like you are an active business.

As long as you can remember and keep a digital document somewhere that has all your current social media accounts somewhere so they aren’t forgotten about.  

Scroll to see the different platforms to decide what your business needs are:

• Instagram – A video and photo sharing platform moving to move video content and used by primarily Millennials and Gen Z.
• Facebook – A social media platform that has more users in the xx demographic. 
• LinkedIn – A professional network and social media platform to share content directly related to careers, work, business and entrepreneurship. If your audience is career professionals or you need to market directly to other businesses posts then this is the platform to share content and amplify your message on. 
• Pinterest – Acts like more of a search engine instead of a social sharing platform. SO this is a keynote to take into consideration when using it and how you are naming your content and also thinking about the end user or potential audience and what they would search to find you.
• Twitter – A platform that allows for you to post and connect with your audience multiple times a day with short form written content. Power to go viral with memes.
• TikTok – Younger audience that follows trends, quick and short videos.

We’ve Got Your Social Media Management and Content Creation Covered

The prospect of running your own Social Media can be daunting, but we’re here to help. We create social media strategies with a focus tone establishment, clear messaging, and aesthetic consistency. Contact us today about our social media marketing services!